Schumacher Homes was one the nation's largest custom home builders, but they wanted to be No. 1. In order to get there, they needed to look the part. So we reinvented the brand from scratch. I was part of the team that led the rebranding efforts, as well as the design lead for the site.
I also worked closely with the UX team to determine the personas for the brand.
After launching the site, all of Schumacher's key metrics like time on site and email signups increased dramatically.
View the site here.
- Role: Visual Design, Branding
- Client: Schumacher Homes
- Agency: Phenomenon