Color Supply Premium (beta)

Hi there. I’m Mason, a designer from Los Angeles. I’ve worked in the design and advertising business for more than a decade. But even though I make a living as a designer, I still struggle when it comes to choosing colors.

Here’s what the usually happens. I’ll open up Photoshop or Sketch, and click around for a while skipping from color to color. There’s no rhyme or reason to it. If a certain color come to mind I’ll just try it.

I'll ask myself:

  • Do these colors work for this brand?
  • Are these 3 colors working in harmony?
  • Why can’t I make color combinations that match?

Often I'll resort to using the same color combinations I’ve always used (I’m looking at you orange & blue).

Eventually I may come up with something but the process is frustrating. And it chews up a lot of time.

It should be so much easier

I’ve done deep dives and researched color theory in books. And those books were helpful! (that’s why color theory is used heavily on this site). But covered colors in an abstract, academic way.

I wanted actual color samples that I could use in my projects.

Not to copy necessarily, but to at least get me started. I liked sites like Adobe Color, Paleton and Colorizer, but they never quite worked for me when it came time to get s**t done.

The dream

For most of my career I’ve worked that way. But in the back of my mind I always had an idea of what my ideal color picking tool would look like. I imagined a new and improved color picking process that saved a ton of time.

It looked like this:

You sit down at your desk to start a new project. Your creative brief says you’re designing a fashion e-commerce site for young women. Fun!

You open your magic color tool and toggle through a handful of color styles all organized by theme. Some of the palettes are by the best contempory designers living today, others are from 20th century masters of color. The ‘fresh’ color wheel is a great fit because you’re trying to design a young and hip fashion site. Like the next Nasty Gal.

You explore the palettes on the ‘fresh’ wheel, and consider different options...

The pink options jump out at you and you exmplore different variations until you decide on these:

fashion_site_colors

You now have some great colors to try for your fashion site design. Nice! You can either copy them exactly or use them as a base to build from.

Now you can start designing. This is an entire process in and of itself but at least now you have some colors to work with. You work on a few layouts, add a color or two, and eventually you have this design that your client loves:

And those colors just took a minute or two to find!

--

That’s what my ideal color picker looked like. Just one problem...

The tool I wanted didn't exist

So I set out to make it. Color Supply Premium is like the free version you love but with more options. Now my workflow looks more like this:

If I need to design a trendy fashion e-commerce site I’ll use the Fresh wheel:

fresh_wheel

If I’m helping a friend with her Manga illustrations, I’ll use this wheel:

fresh_wheel

If I needed some warm colors for a fall themed project, I’ll use the Nature wheel:

fresh_wheel

If want to channel inspiration from impressionist painters, I’ll use the Painters wheel:

fresh_wheel

Color Supply Premium is in Beta. That means as of this writing (12/28/18) it has the five default color wheels, plus the four shown above. However we are working on additional color wheels and they will show up automatically if you’ve purchased a premium account.

If you’ve been looking for a better way to pick colors, this is it!



Thanks for reading,

mason

Mason Gentry
Designer & Art Director